Operations Overview

Introduction

Headquartered in Muscat, Oman, Prime Trading Company LLC (PTC) is a well-known brand in the FMCG distribution sector with a legacy of successful distribution for over three decades. PTC, with its experienced sales and distribution team, can manage sales, marketing , store, and distribute Food, Non-food, Dry, Frozen, and pharmaceutical products through our varied temperature-controlled storage and distribution facilities. Our highly trained and professional team are responsible for successful introduction of Multiple Brands in geography.

  • Staff

    200+

  • Locations

    6+

  • Distribution
    Fleet

    30+

  • Warehousing
    Space

    10000+

  • FCL / Annum

    1000+

  • Products
    (SKUS)

    1500+

  • Brands

    60+

  • Pallet
    Managed

    6000+

Warehousing & Distribution

PTC proudly operates state-of-the-art warehouse facilities. These warehouses offer a wide range of storage temperatures customized to suit varied product needs. Our high-rise racking systems are ingeniously designed for maximum flexibility, accommodating both selective and bulk storage volumes.

Our state-of-the-art warehouses offer a wide range of storage, picking and packing options in addition to modern material handling equipment and software, we perfectly meet the operational needs of our customers and suppliers. On top, we have integrated automated bulk storage to improve scalability and responsiveness to customer demand in today’s changing macroeconomic environment.

Our distribution operations are based on a professionally customized fleet of vehicles that comes in various sizes and configurations to optimize the transportation variety of goods (including food, non-food, Dry, and Frozen) to within region and beyond. Our on-time deliveries are facilitated by advanced route planning, advanced capacity planning, and constant monitoring of movement with GPS technology.

PTC continuously invests in adapting HACCP processes (Hazard Analysis and Critical Control Points) to ensure “food safety” during reception, storage and distribution. Using the HACCP framework,

Technology Dominance

PTC takes pride in its investment in Technology to serve our customers better. Our technology investment is not limited to the below-highlighted points

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Process Automation

We are constantly striving to digitize our processes to become paperless, hence reducing data errors and increasing transparency across our work.

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Better Route Planning

System-assisted route planning for faster and fuel-efficient deliveries and hence generating high service levels.

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Strategic Purchase Planning

System assists purchase recommendations to mitigate demand and supply volatiles.

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Merchandising Effectiveness

Mobility-based operations for instant market insights and faster order processing.

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Reporting Capabilities

Advance reporting and analytical capabilities to drive insightful decisions.

Addition,
we constantly retraining our workforce on ‘The Quality First approach’ for world-class quality standards.

Strategic Purchase Unit

Our purchasing activities are closely linked to overall business objectives, focusing on cost, quality, continuous deliveries , new innovative solutions or alternative and overall operational efficiency. The team constantly assesses risks related to suppliers, market fluctuations and geopolitics. Building healthy supplier relationships is vital to our business, so our team members are engaged in collaboration, negotiation and performance monitoring. Building mutual trust with suppliers to ensure better forecasting, demand planning , and faster time to market

Sales & Marketing Execution

PTC is a pioneer in sales process management and continuous innovation to raise industry standards. Our sales and marketing representatives are highly trained and constantly trained to provide our customers with added value in every transaction. We’ve built a culture of top sales through data and insights and constant monthly, quarterly, and Yearly Reviews. Our digital-first approach helps our sales reps better engage buyers and influence end customers.

Our sales and marketing planning is well supported by the excellent marketing execution by our team on the site. Together with our partners, we continuously invest in marketing campaigns above and below the trade activities to improve stock movement off the shelves. In addition, we monitor the strengthening of brand value through various social and digital media platforms.

Our Customer First approach allows to achieve Sales Excellence.